Strengthening Food Safety and Consumer Trust
Industry: Food / Nutrition / Baby & Health Products
Challenge
Imported food products faced imitation and grey-market circulation, creating safety concerns and damaging brand integrity. The brand needed both authenticity protection and transparent traceability.
Solution by Tianjian
Tianjian applied Structural 3D Code labels with a digital traceability system linking batch and origin data. Consumers could scan the label to verify authenticity and view production and logistics information instantly.
Key Benefits
Secure one-to-one traceability from source to shelf
Consumer-accessible authenticity verification
Integration with marketing and loyalty programs
Enhanced transparency and supply chain control
Impact Summary
The solution led to a 25% increase in consumer repurchase rate and stronger confidence across retail partners. The brand leveraged scan data for smarter inventory planning and targeted communication.
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Support Services
A team of authentication experts works with brand owners to identifyprogram goals and provide comprehensive services and support - fromconsultation to implementation and program management.